Social Commerce Secrets: Inside Saalt’s TikTok Shop Strategy for $10M+ Growth | EP. #206
Update: 2025-10-22
Description
Saalt isn’t just selling on TikTok Shop; it’s redefining social commerce.
In this 206th episode of The E-Comm Show, host Andrew Maff chats with Cherie Hoeger, CEO & Co-founder of Saalt, the women-owned B Corp behind the #1 period-care brand on TikTok Shop.
Discover how Saalt combines live selling, AI-powered SEO, and purpose-driven storytelling to scale across Amazon, Target, and Whole Foods, while giving back 1% of revenue to end period poverty.
What You’ll Learn:
- How Saalt turns TikTok lives into real conversions
- Scaling sustainable eCommerce through omnichannel growth
- The AI + SEO strategies behind Saalt’s organic visibility
- Why great customer experience is the new social proof
- Cherie’s take on work-life integration as a 6x mom and CEO
CONNECT WITH US!
📱 Facebook: / bluetuskr
📸 Instagram: / bluetuskr
📻 LinkedIn: / bluetuskr
🐤 Twitter: / bluetuskr
📧 Email: info@bluetuskr.com
CONNECT WITH GUEST!
🎶 TikTok: Saalt
📸 Instagram: Saalt
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